Our History

Entrepreneurs Sture Sundberg and Carl Hugo Péters opened the door to a world of possibilities when they saw the potential in what would become the innovative bagging system known as Longopac. Their vision was clear: to improve working conditions in waste management and bring a new dimension to sustainability. The folding technique was patented as early as 1977, and by 1980, Paxxo AB was officially founded.

In the beginning, the system was met with some scepticism due to its initially higher cost compared to regular plastic bags. However, it soon became clear that the benefits, such as more efficient handling and a safer, cleaner work environment, made Longopac the smarter choice, offering lower overall costs.

To make the system even more accessible for businesses, Paxxo focused on extending the cassette length and reducing the film thickness. The major breakthrough came in 1996 when Paxxo began producing the film in-house. Today, the cassettes are twice as long, the film thickness has been halved, and environmental responsibility has become a cornerstone of the company’s business philosophy.

The passion from those early years and the positive response from users became powerful driving forces, despite the challenges of manufacturing the cassette. Paxxo chose to invest in automating cassette production in Sweden, making the company competitive against low-cost markets. A close connection between production and marketing proved essential to continuously developing new and improved products.

Sture and Carl Hugo were not just business leaders — they were pioneers who revolutionised waste management. Today, Paxxo remains focused not only on commercial success but also on environmental and workplace sustainability. Longopac is a Swedish innovation that has earned global recognition and continues to stand as a shining example of sustainable entrepreneurship.
The company is now fully owned by the Péters family.